Background and Challenges
Aldo is a Canadian worldwide chain of shoe and accessories stores. In Vietnam, Aldo expanded rapidly, but staff struggled delivering a genuine brand experience to customers.
ABLINK audited the service experience with secret shoppers, studied the Aldo brand guidelines and then developed and facilitated a series of internal brand engagement workshops to help sales managers understand how service can be improved and on-brand.
Aldo Vietnam offers the service experience aligned with worldwide standards of the brand.