Background and Challenges
The British chamber of commerce, British Business Group Vietnam (BBGV), needed to communicate difference more efficiently not only to stand out in Vietnam but also amongst hundreds of other British chambers of commerce worldwide.
Solutions
A bold, ‘brutalist’ brand mark was developed along with a set of "tribal" brush strokes revealing attributes of the brand. We extended the brand into work spaces by choosing materials, surfaces, graphics, way-finding and exterior signage.
The results
BBGV's new identity received praise from UK Trade & Investment (UKTI), and stands out on backdrops presenting other chambers’ logos at BBGV co-sponsored events and functions.