Background and Challenges
Compared to other chambers, British Business Group Vietnam had a difference, but needed to communicate the difference more efficiently. Our solution needed to both to stand out in Vietnam, and fit alongside hundreds of international British chambers of commerce.
BBGV presented an opportunity of ownership of bold, minimalist brand mark coupled with a set of "tribal" brush strokes, each carrying one of the attributes of the brand. We extended the brand into the physical space by specifying materials, surfaces, wall graphics, way-finding, and exterior signage.
BBGV's new identity received praise from the UKTI team and always stands out clear against the backdrop of logos at BBGV co-sponsored events and functions.