Background and Challenges
British Business Group Vietnam needed to communicate its difference more efficiently, both to stand out in Vietnam, and amongst hundreds of other British chambers of commerce, worldwide.
A new bold, minimalist brand mark with a set of "tribal" brush strokes revealing attributes of the brand. We extended the brand into work spaces by choosing materials, surfaces, graphics, interior way-finding, and exterior signage.
BBGV's new identity received praise from the UKTI team, and stands out clear on backdrops presenting many other logos at BBGV co-sponsored events and functions.