Background and Challenges
Dominique Saint Paul is the only made-to-order men's leather shoe maker in Vietnam offering Italian leather and finishings, with English craftsmanship.
Visual graphics were refined by Rice Creative. ABLINK was commissioned to develop verbal guidelines and consult on copywriting for merchandising, packaging, and sales materials.
We developed and fine-tuned the brand’s writing style to bring out values of the brand wherever messaging is applied. We also provided consultation on branding for their boutique "Born in Saigon" Ho Chi Minh City.
Sofitel Saigon featured the brand story in their in-room magazine; Robb Report and other International media have covered the company which continues to serve discriminating gentlemen and their admirers.