Background and Challenges
Recently graduated from uni, HATCH! founders came to ABL.INK in search of a verbal and visual identity. Competitor names and logos were descriptive. Most had acronym names and all used similar words, like “start”, “startup”, “hub”, or a reference to Silicon Valley or one of its icons like Golden Gate.
We considered a universal metaphor for starting life: the baby bird emerging from its egg shell. We embraced this trigger fully. The logo reveals two birds kissing, as well as one facing you. The yellow and white colour system evokes egg yolk and egg white. A criss-cross secondary graphic brings to mind a bird’s nest.
HATCH! PROGRAM has grown fast, and since 2012 has firmly established itself as a sustaining key player in the Vietnam startup ecosystem. Gaining attention from governments, international partners, and collaborators; HATCH! continues to serve entrepreneurs in Vietnam and is expanding its influence in Southeast Asia.