Background and Challenges
HATCH! PROGRAM was a little known organization with big ambitions, and few friends. Entrepreneurs are, by nature, highly competitive, and those operating organizations in the ecosystem share the characteristics.
HATCH! PROGRAM endeavoured to organize Vietnam's first startup competition, fair, and exhibition for multi-sectoral startups. With no budget and big dreams, we had to leverage the power of compelling, professional brand graphics to pre-sell sponsorships and participation in an event that has no history for an organization that just, well, hatched.
We comissioned a talented illustration artist from Georgia who developed a system of characters to help communicate the event activities in a fresh, friendly and eye-catching manner. Illustration eliminated the need to use photography which is costly or dependent on over-used and unimaginative stock imagery.
HATCH! FAIR 2013 had double the participation, conference attendees, media, and public attendanc measured against KPI plans. The media coverage exceeded the HATCH! PROGRAM organizers wildest dreams and firmly established HATCH! as an organization taking the lead in support of entrepreneurs in Vietnam.