Background and Challenges
Ipa-Nima’s signature handbags with bling have brought this accessories-focused brand to worldwide department stores. Our challenge was to refine the brand’s voice and recommend an empathetic navigational structure for an improved digital presence.
Solution
We conducted an audit of Ipa-Nima and competitor brands to gain insights leading us towards a differentiating positioning. We then developed an evolved writing style for verbal collaterals, including the website and media messages.
Results
The iconic Ipa-Nima brand continues to grow in strength both locally and internationally.