Background and Challenges
K.O.T.O. had an excellent logo, but was lacking any guidelines for the application of the brand beyond the logo.
Solution
We interviewed donors, management, trainees, and customers to gain insights which informed an evolved visual language. We introduced standards and discipline for all future tactical applications of the brand.
Results
K.O.T.O continues to thrive with a dynamic visual language that captivates trainee imaginations, comforts restaurant customers, and inspires donors to give generously.