Background and Challenges
After completing the corporate identity for Fusion Bodyworks we designed and executed a publicity and advertising campaign.
Competitors were spending heavily on print and outdoor advertising, as well as outdoor light boxes, billboards, and bus shelters. How could we still make an impact without having to out-spend the competitor?
We designed a simple, implicit ad campagin, highly targeted towards women, to contrast with all competitors highly explicit messaging. Our campaign line: "Fitness is in your nature." Which speaks to the heart of the women we targeted while nodding to the vertical gardens inside the facility.
Once opened, the club sustained membership growth, and as of May 2015 the investors are rumored to be in preparation to launch a second club in Hanoi.