Background and Challenges
Our project for the rebranding the British chamber of commerce, British Business Group Vietnam (BBGV), presented the opportunity to re-think all touch-points, including online experiences.
We needed to balance the functional needs of visitors and potential members, and ease of navigation for a rich set of member-only content.
Solution
We took a blue-sky approach to re-design the UX and UI from the point of view of three sets of users: occasional visitor, potential member, and current member. We worked in collaboration with NashTech for technical implementation.
Results
The site reflects the overall look-and-feel of the master brand, and complements a comprehensive set of brand applications across physical, print, and digital spaces.