Background and Challenges
Many children’s charities vie for attention, but UNICEF is unique in focusing on the most vulnerable. Campaigns must appeal to the most at-risk, marginalized persons in society as well as corporate donors.
Solution
We developed a system of names and key messages for UNICEF Vietnam's public-private partnership initiatives. Graphics were developed by Rice Creative. We name-developed ZEROworkplace for health education in factories; and ZEROtalks, for a forum for government and businesses to dialogue about children’s rights and wellbeing.
Results
Simplicity has a powerful effect, and UNICEF has been able to attract many public and private partners for its campaigns, leading to successful cooperations and fundraising.