Background and Challenges
Public Private Partnership initiatives to establish deeper community involvement in UNICEF's goal of lowering the number of deaths among children by preventable causes to zero.
Many children charities vie for attention in Vietnam, all should be worthy; but UNICEF is unique in its laser-like focus on the most vulnerable. Our campaigns have to appeal not only to the most at-risk and marginalized persons in society as well as corporate participants.
We developd a system of names for UNICEF Vietnam's Public Private Partnership initiatives and all related copywriting and messaging; graphics were developed by Rice Creative. We developed ZEROworkplace for a program of health education in factories; and we developed ZEROtalks, a high-level forum series to engage country government and business owners in dialogue about childrens' rights and wellbeing.
Our highly concise messaging combined with minimalist graphics cuts through the clutter of other organizations competing for attention. Simplicity has a powerful effect, and UNICEF has been able to attract many public an private partners for its 2015 campaigns.