Background and Challenges
Code For Resilience is a highly publicized global hackathon event. The program identity is limited to a logo and HATCH! PROGRAM received a grant to execute the event with out adequate promotional or event-related graphics to make truly engaging and memorable experience for participating coding teams and members of the media in attendance.
Inspired by the colors of the provided logo, we developed a compelling set of secondary graphics to complement the event and create an energetic, appealing, and exciting materials for recruitment, show promotional graphics, POSM, digital campaign and press kit materials.
Code For Resilience hosted by HATCH! PROGRAM had a full turnout of coding teams who enjoyed our high-contrast, branded t-shirts, and overall event expeirence. Short-listed Vietnam teams were voted among the best in the world for their climate change and risk management software solutions; we'd like to think our inspiring atmosphere contributed in part to their coding excellence!