Background and Challenges
Among the well-known fashion labels born in Vietnam is Ipa-Nima. It’s signature handbags with bling have the accessories-focused brand to worldwide department stores. Our challenge was to refine the brand’s voice and recommend the navigational structure for an improved digital presence.
We audited Ipa-Nima’s writing style and rewrote key pieces including website copy.
Ipa-Nima continues to grow in strength both locally and internationally.