Research
qualitative
quantitative
analysis of existing research
secret shopper, retail audits
Gap Analysis
brand and competitor
competitive positioning
Strategy
workshops to develop values, mission, vision
workshops to develop your brand strategy
Verbal, Visual, and Experiential Creative
naming of companies, products, services, and other verbal branding
graphics, photography, signage and other visual branding
architecture, retail space design, and other experiential branding
Implementation / Production
brand guidelines documentation
stationery, signage, design, experiential collaterals
marketing and advertising strategic creative
Other Communication Project Execution
communications project management
digital marketing, SEO, SEM, social, apps
direct and engagement marketing
media buying and placement
editorial pitching and media relations
government and stakeholder relations
crisis communications and risk management
conferences and events concept and production
Innovation
design thinking workshops
market gap analysis workshops
corporate innovation
Marketing and Advertising
research, strategy
creative, execution
measurement
Public, Media, and Government Relations
research, messaging strategy
writing, pitching, engaging
media placement: monitoring, clipping and reporting
Aaron Everhart
25 years experience in branding, advertising, marketing, and public relations.
In 1995 Aaron started his career with Landor (a WPP company) where he developed verbal branding and naming solutions for Lucent, FedEx, FritoLay, P&G, and other Fortune 500 brands. In 2007, Aaron helped launch Grey (a WPP company) in Vietnam. With Grey, he contributed to projects for BaoViet Holdings, Tiger Beer, TH Milk and other power brands. Aaron has an MBA from La Trobe (Melbourne), MA in English from San Francisco State, and a BA in Literature with honors from the University of California, Santa Cruz.
Pham Quoc Dat
Managed dozens of communications projects for Google, National Geographic, Fox, KOTO, BBGV, Häfele, Childfund, and other clients.
In 2016 Dat was featured in Forbes Vietnam 30 under 30. Dat is also Ted-x speaker; Leader of Tomorrow in St. Gallen Symposium; Young Global Changer by Think20 Summit Germany; Young Leader at Vietnam-Australia Young Leadership Dialogue; Executive Participant at Swedish Institute Management Program; and an Endeavour Executive Fellow via the Foundation for Young Australians in Australia.
Extended Team: we employ on a project-relevant-basis from our acquired network of best-in-class local and international experts in strategy, planning, creative, PR, media, and technology.
All client-facing collaborators will have worked with ABLINK for at least three years, with expectation-exceeding outcomes. We retain collaborators who are hard working and committed to excellence.