Background and Challenges
Research reveals people think UNICEF receives funds from the UN. It doesn’t. Funding comes from within each country in which it operates. With this backdrop, we were challenged to create an event to raise USD 250,000 in donations.
Solution
We looked around the world and found an annual black-tie gala for UNICEF in New York City. We inspired the Organizing Committee to think big and to develop a similar event. Working in association with best-in-class partners, namely YAN, Yeti, and Rice, we created the ZEROawards platform.
Results
ZEROawards gala black-tie event worked better than planned. It raised an unprecedented USD 435,000, the most money ever raised at a single event in Vietnam. Rice Creative went on to win the reddot design award.