Background and Challenges
A fund-raising platform aimed at corporations and philanthropists to inspire them to give generously. Research revealed that, the mind of many, people incorrectly thought UNICEF received funds from the UN. (It does not: all funding comes from within each country in which it operates.) Against a hostile backdrop, we had to create a compelling event proposition and reset incorrect perceptions about UNICEF.
ABLINK led the Organizing Committee through our process to develop an event identity strategy and verbal branding approach. The strategy informed the stunning visual branding developed by Rice Creative.
ZEROawards gala black-tie event worked better than planned. It was produced by YanTV and attracted the who’s-who of Vietnam. The USD 250,000 fundraising goal was shattered. USD 435,000 was raised, which reportedly is most money ever raised at a single event in Vietnam.